Writing a compelling cover letter can feel like walking a tightrope: you must strike the right tone, highlight your value, and avoid pitfalls, all while remaining concise and authentic. Below is a structured guide to help you craft a cover letter that stands out for the right reasons.
Why It Matters
A well‑written cover letter serves as your one‑page narrative that introduces you, connects your background to the specific role, and shows you’ve done your research. According to one source, 72 % of companies expect a cover letter even when it’s listed as optional.
It’s more than formality—it’s your chance to shape how the hiring manager sees you before they dive into your resume.
The Do’s of a Strong Cover Letter
Do Tailor It to the Job and Company
Show you’ve paid attention. Reference the specific role and why you’re drawn to this particular company.
Do Address the Correct Person/Team
Where possible, use the hiring manager’s name. Avoid salutations like “To Whom It May Concern,” which feel impersonal.
Do Highlight Your Value—not Just Your Wants
Focus on what you bring to the table—relevant achievements, meaningful skills—rather than what the job will do for you.
Do Use a Clear, Professional Format
Keep your letter to one page maximum, with readable fonts and clean layout.
Do Provide Specific Examples
Use short anecdotes or quantifiable outcomes to support your claims. Avoid vague statements.
Do End with a Call to Action
Conclude by expressing enthusiasm for next steps and offering to provide further information or meet for a discussion.
The Don’ts That Can Undermine Your Letter
Don’t Use a Generic, One‑Size‑Fits‑All Letter
Sending the same letter to every job signals minimal effort and may reduce your chances.
Don’t Simply Resummarize Your Resume
The cover letter should complement — not duplicate — your resume. Use it to deepen context.
Don’t Mention Salary or Explain Why You Need the Job
Stick to why you’re the fit; avoid emphasizing your personal needs or salary expectations unless explicitly asked.
Don’t Use Informal Language or Slang
Maintain a professional tone. Avoid jokes, overly casual expressions, or industry jargon that lacks clarity.
Don’t Drag On Longer Than One Page
Long letters often go unread. Be concise, keep paragraphs short, and respect the reader’s time.
Don’t Ignore Typos or Formatting Mistakes
Errors suggest you’re not detail‑oriented. Proofread carefully before submission.
Structure Checklist
- Header with your contact info and date
- Greeting addressed appropriately
- Opening paragraph: mention the position and why you’re excited
- Middle paragraph(s): two‑three paragraphs linking your experience to the role
- Closing paragraph: reiterate fit, call to action, thank‑you
- Signature (typed is fine for email)
- One‑page maximum, clear font, consistent formatting
Quick Reference – Do’s vs Don’ts
| ✅ Do | 🚫 Don’t |
|---|---|
| Customize the letter | Send generic copy |
| Address a named person or role | Use “To Whom It May Concern” |
| Show what you’ll contribute | Focus on what you need |
| Provide concrete examples | Simply repeat your resume |
| Keep it professionally formatted | Use overly creative formats or fonts |
| Proofread and polish | Submit with typos or sloppy layout |
Final Thought
Crafting a thoughtful, well‑targeted cover letter puts you one step ahead. Use it to bridge your resume and the job description, and make sure it leaves a strong impression. When you’re ready to build or refine your cover letter, consider using LetterLab — an AI‑powered cover letter generator to streamline the process while keeping it personal and polished.